Banner Private Label by 4cats Heimtierbedarf GmbH
Your range deserves the highest quality.
We produce "best of class" own brands, according to your needs and wishes
- for a range that will delight both your customers and their cats.
Logos certificates TÜV 4cats


Benefit from our range of certifications and affix them to your own brand!
Private Label Banner machinery

This seal of quality for products has now become a brand and symbolises top quality worldwide. But for us, "Made in Germany" is not just a seal we place on our toys, it is what we live and what we stand for. We produce our cat toys in Stolberg which provides jobs for our region. From the development and design of our products and their packaging to the cutting of the fabrics, to the filling and sewing,

some steps are supported by semi-automatic equipment, while others are still carried out by hand. Carefully sealed to preserve the aroma, our products leave the warehouse and set off on their journey around the world to make many cats and their owners happy. From design to cutting to packaging, we make no compromises. Only when it is "Made in Germany" inside, does it have "Made in Germany" on the outside.

our 4 unique selling points


Our high-calibre product development team, consisting of fashion and product designers, brings many years of experience and unique skills to meet your individual requirements.
We create new ideas and concepts, from the initial proposal to the creation of our own fabric designs and patterns, to researching possible materials and production processes.
Here, creativity is given free rein. Equipped with the latest technology, our design department creates new and innovative products in the field of cat toys.

In our fully equipped, in-house prototype workshop, the first drafts are implemented and then improved and perfected in an ongoing process until the product is finalised. Our in-house marketing team, consisting of experienced media designers and creative copywriters, will design individual product presentations and advertising measures for you on request.
You too can benefit from our many years of experience in the pet industry and the passion and creativity of the staff here at 4cats - for a tailor-made product concept, entirely according to your specifications.


Branding and design are customisable.

4cats Schmusekissen Musterprodukt private label

The cuddly cushion is made from durable fabric which ensures long-lasting sniffing and playing fun. The soft filling of cotton fleece and the handy size make the cuddly cushion a classic among cat toys and extremely popular with both humans and cats.


Branding and design are customisable.

4cats Futterbeutel Musterprodukt private label

The cat toy in the shape of a food pouch convinces with its unique design and high recognition value.
The food bag is ideal as a giveaway to support your brand image.
There are various options for the outer fabric in terms of material thickness and feel.


Shape and design are customisable.

Cat toys can be designed in various shapes. They are made using soft outer fabric and can be provided with a customisable seam detail. Each toy consists of two layers of fabric that do not fray at the edges due to especially clean laser cutting and is filled with either 4catsnip or valerian. The outer fabric is available in various colours.


Cats are curious and playful by nature.

By attaching accessories to a toy, cats are further encouraged to play longer with it, providing an extra portion of play fun. In addition, the cat toy is visually enhanced, making it even more high-quality and original.


The high-quality, sewn-in label is an additional eye-catcher which can display customised text, or your company logo printed in plain black.


The playful cords made from sturdy cotton fibre are hard-wearing and provide additional colourful playing fun.


Branding and design are flexible.

4cats topseller: The plastic packet with insert

This product is packed in an aroma-sealed transparent plastic packet. The paper insert can be printed individually and on both sides. The back of the insert is ideal for displaying a multilingual product description.


Branding and design are flexible.

4cats NEW : The printed plastic packet

This packaging is particularly resource-saving, since no separate paper insert is needed.
The bag can be custom printed and on both sides. The outer fabric of the cat toy can be clearly seen through a viewing window. This can be variously positioned and is adaptable to the design.


Branding and design are flexible.

We rely on tray packaging as a retail-friendly packaging solution. The width corresponds to the industry standard tray dimensions. The packaging is therefore ideally suited for placement in all common shelf systems. Advantage: An appealing product presentation and improved visibility due to the additional branding option of the packaging.